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"Our clients tell us they trust us to help them to find answers where others cannot.”

How do we do this? Well, we are experts in, and students of, B2B Sales and Procurement, and we specialise in Competency Development, Live Project Support and Business Negotiations.

We start by understanding your particular business challenges and real business needs - this is the fuel which drives us. We then bring world class buyer & seller experience to these in order to open the eyes & minds of your teams to the motives and strategies employed by both parties and to deliver real business intelligence and drive exceptional performance. Then, we use genuine creativity combined with extensive practical experience to recognise and fix the real issues in complex challenges. We prefer not to adopt a one-size-fits-all or off-the-shelf solution; we like to tailor our solutions to your specific requirements. As a consequence, we then open minds to different ways of doing things.


We specialise in improving the performance of Buyers and Sellers by targeting those areas where they meet and do business together. We specifically focus on competency development, live project support and training for individuals and teams in:

  • Sales and Account Management skills for Sellers
  • Procurement and Purchasing skills for Buyers
  • Negotiation skills for Sellers and Buyers

At the core of the buyer-seller interface is Negotiation. We ensure that your negotiation capability is maximised by team and individual competency development through training, coaching and mentoring, and where appropriate live project support.


The way we work has been formed out of many years of working with experts all over the world. We have pulled together the best of this experience to help develop our NewDawn Approach:

  • Respect our clients - a special and personal relationship
  • Be driven by the client’s business needs
  • Be flexible and innovative
  • Solve business problems (not just reports delivered)
  • Implement enduring change not just a short term fix
  • Work alongside you as part of your team


A team of senior practitioners with extensive International experience of operating at the leading edge of both buying and selling practices.

Have worked for Global leaders in the, Telecoms, Marketing Services, FMCG, Manufacturing, Airlines, Building Products, Automotive, as well as Public Sector, in areas such as Health and Defence.

In consultancy the team has wide experience in both Public and Private sectors in many countries in the world delivering sustainable benefits.

Wide global reach and capability through our NDAG (NewDawn Alliance Group).

Simon Buzza


Alan T Cooley MCIPS


Mark Henderson


Simon Buzza - Partner

Simon is a founder partner of NewDawn.

Simon is an experienced sales and account management director who has recruited, inducted, trained and led successful international sales teams at KPN/Sympac and the Vodafone Group including sales training, bid management, pre-sales support and back-office sales support teams. He has broad experience in developing direct and indirect sales and distribution channels and in business development strategies with and through national and international partners. He has also worked as a management consultant with a number of international blue chip clients delivering enhanced business performance and leadership programmes.

Before retiring as a Colonel, Simon served as a commissioned officer in the Royal Marines for 23 years in an eventful military career, serving in a variety of international operational command and staff appointments including Northern Ireland, the Falkland Islands, Iraq, Bosnia, Albania, Central America and Namibia. These experiences and his work in strategic HQs and the MOD give him a unique perspective and highly effective approach in business.

Alan T Cooley MCIPS - Partner

Alan is a co-founder of NewDawn.

Alan’s background in employment was in Automotive, Diesel Engines and Food as a line manager/director in Purchasing and Supply Chain activities. Then he became Director of Group Procurement for a substantial multi-national company in the Fast Moving Consumer Goods Industry with worldwide accountability for the quality of Procurement practices within each business (40+ world wide).

In this role, Alan developed with colleagues around the globe many innovative practices that delivered substantial competitive advantage in various markets as far afield as Latin America, North America, Europe, Australasia and the Asian sub continent.

Alan has since the mid 1990’s been involved at director level in a niche consultancy group specialising in the buyer/seller interface, and has developed many innovative products during this time relating to issues such as:

  • Category Management
  • Supply Chain Risk Management
  • Values Based Sourcing
  • Rightsourcing
  • Supplier Relationship Management
  • Procurement benchmarking of true excellence
  • On line toolkit to support Category Management
  • Integration Toolkit for use in merger and acquisition

Mark Henderson - Partner

Mark is a partner in NewDawn.

Mark has worked in many Supply Chain line management executive roles within the FMCG and Motor Industries. He has worked up to Procurement Director prior to moving to lead Manufacturing and then Planning & Logistics across both Asia Pacific and Europe.

Mark moved into consulting, capability development and coaching in 2002. Since then, he has designed and delivered many programmes to build strategic Procurement and Supply Chain capabilities and to deliver significant results to client organisations across many business sectors. In these engagements, Mark has worked with both buying and selling teams, working specifically with sales teams to enable them to clearly understand how professional buyers think, plan and operate.

Mark has lived and worked in many parts of the world and as such has developed a significant cultural awareness and interpersonal skills which benefit client engagements. He has also worked in Interim Procurement & Supply Chain Executive roles over recent years.


NDAG is a carefully selected network of high calibre organisations and individuals who can be called upon at any time. It is unique to NewDawn.

They all:

  • Are very experienced consultants who specialise in the buying and selling interface, project management and individual coaching and mentoring
  • Are available to NewDawn to respond to the particular business and timing requirements of our clients
  • Possess a variety of skills and experiences in a wide range of specialist areas
  • Share NewDawn’s vision and value set
  • Share NewDawn’s passion and absolute commitment to delivering outstanding and sustainable results for our clients
  • Can operate internationally with many many based outside the UK, in the rest of Europe, North America and Asia

Together with our Partners, NDAG offer an unparalleled professional service to all clients in the private or public sectors.

Call us today to find out how we can help you meet and exceed your business needs or email us at

"Analysis has proven that those companies with defined negotiation processes in place are significantly more profitable and resilient that those that do not"

Source IACCM

We are privileged to have worked with some of the best global, regional and national companies. Here is a snap shot of some of those companies:

© Copyright The NewDawn Partnership 2024.
All rights reserved.

The NewDawn Partnership LLP is registered in England and Wales,
no. OC331989.
Registered Address:
Knoll House, Knoll Road,
Camberley, Surrey.
GU15 3SY, UK.