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NewDawn Briefing - Tips for Sellers in dealing with the consequences of Covid-19

October 2020

Some advice for the Sellers out there during the pandemic. The knee-jerk reflex is to 'rush out there and sell'. Our advice is to slow down in order to speed up. Be the sniper not a machine-gunner. Selling to the wrong customers (the machine-gun approach) is expensive in many ways. So' it is even more important now than ever to select the right customers. Hope this is useful.

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