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Persuasive Sales - Consult Search and Selection

August 2020

NewDawn conducted Persuasive Sales Training for Consult, Search and Selection in July 2020. The objectives were:

•To help the sales team develop and communicate a succinct, compelling, relevant, differentiating and customer-centred sales story about themselves and CSS.

•To increase the revenue value and customer lifetime value (CLV) of existing clients to CSS through cross-selling and upselling techniques.

•To learn and practise how to ask great questions to uncover a client’s real business needs.

•To understand the importance of the right attitude, behaviours and communication skills with clients.

•To understand the nature and importance of likeability and trust in relationships and how this might impact commercial outcomes

•To discuss and understand the real value of CSS for the clients in order to increase the number of retained versus contingent opportunities

Very positive feedback and reaction from the management team and delegates:

  1. "Simon was brilliant, the whole package from start to finish"
  2. "This was by far the best training I have done"
  3. "I'll start with Simon Buzza, 11 out of 10 - absolutely mental! Best person I have listened to. It was a pleasure to learn from him and the way he spoke was incredible. I am taking his lessons on persuasive selling as I attempt to break into new markets.
  4. "Extremely positive feedback company wide (even scoring a solid 11/10 on one report!) and a general consensus that the team are starting to apply techniques they learnt from your session and apply these to their everyday roles"

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