‘Profitable Relationship Management (PRM)’ and ‘Managing Scope Creep (MSC)’ training programmes for the Institute of Adverting Practitioners in Ireland (IAPI).
The delegates represented senior client facing roles from many of the Irish Advertising and Communication Agencies.
“I really liked how it delved into the mindset of buyers and how we as sellers can tackle the issues that they throw at us on a daily basis.” said Stephen Wade of Starcom.
“I thought both trainers (Simon and Alan) were very good - they communicated well with the trainees, gave good examples of their experiences, never rushed any topic, spent time on sections the trainees wanted more time on and put in a huge amount of work pre and over the two days.” Said Cormac O’Shae, MD of Clear Blue Water.
