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Profitable Relationship Management and Managing Scope Creep, MSL UK in London

July 2013


In July 2013, NewDawn Partners delivered a series of Profitable Relationship and Managing Scope Creep programmes for Capital MSL and MSL London. Many PR and Communications Agencies are struggling to manage the growing power of procurement in this sector, and the impact this is having on agencies lowering their blended rates. The NewDawn Partners have had a long and successful relationship with the Advertising Sector and have provided training programmes addressing this specific issue to numerous Agency Groups across the globe including in USA (Miami, New York and Seattle), South America (Sao Paulo), China (Beijing and Shanghai), Singapore, India (Mumbai), and Europe (Paris, Berlin and London).

MD MSL London wrote “A superb course, packed full of insight and a solid process to follow. A great use of two days”

Account Director Capital MSL said “This was the best training session I have attended in my career. Engaging, very informative and most of all fun! The programme exceeded my expectations. Great presenters. It more than met my needs”

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